| How to Write Better SEO Copy by Brian Konradt
Search Engine Optimization seems to be the trend of the day. Known simply as SEO, it's a copywriting technique which aims to increase your ranking and drive more traffic into your site.
SEO copywriting gets these results, as long as you're able to produce well-written articles with great content. To feed search engines with an even better SEO copy, here are steps on how you should write:
Step 1: Use keyword phrases.
There's such a
high competition for single keywords, so you must learn to use keyword phrases. Not just ordinary phrases, they contain the very keywords which people often use when they're searching on the web.
If you'd like to create a better webpage, the technique's to use keywords strategically within your content. This means using them at an optimum of 4-5 times within your copy. Ideally, keyword phrases should be incorporated into your title, into your first and last paragraphs, and around 2-3 more times in the body.
Step 2: Devise a catchy
If you've had people at hello, then you can have SEO right from your title. As the headline which introduces your topic, the title can work wonders! It works for you when you make it interesting and catchy to readers.
The tip here's also to optimize on your article title. Even as you limit your title to no more than 9-10 words, be sure to include your primary keywords in them.
Step 3: Avoid overstuffing with keywords.
Have you heard about keyword density? As a content-based feature, you're only
allowed to use keywords a certain number of times in your article. Certain article directories require it. And if you don't comply, your copy gets booted out!
Having had enough of keywords, there's also a limit to how much SEO can take. Frankly, repeating keywords over and over again can make your copy get classified as spam.
To make keywords work without overdoing it, let them flow naturally and conversationally in the body. Once you write mechanically and compensate by overstuffing, your copy will be belched out by the best search engines and article directories. That's
goodbye to SEO if you don't write better copy.
Step 4: Watch your page format.
If you intend to be fancy with your writing, do it with your content and not with your format. It's easier for search engines to index content formatted in plain text.
Eye-catching and attractive as graphics and flash scripts are, they're more difficult to code. Thus, they don't improve your content-to-code ratio and they don't contribute much to SEO.
Again, it all boils down to content. This is the feature which makes your copy
rank well in search engines.
Step 5: Name your files better.
If it's your job to post articles and blogs on a site, then pay closer attention to your file names. A little-known technique in SEO is to name your file after its keywords.
So how is this done? In naming your files, it helps when you use a keyword phrase. This translates to at least 4 to 5 keywords integrated into your file name.
Now what does this hope to accomplish? Well, knowing how keywords work to optimize on your title and article body, the
same works for your file name. When file names are keyword-based, they're also easier to index. Therefore, this method of naming will help your content to rank.
All in all, how do you successfully write copy that's SEO-friendly? The bottom line will always be to invest in quality content. It's your way of contributing something useful and relevant to the worldwide web.