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How to Write a Better E-mail Subject Line by Brian Konradt

For anyone who wants to succeed in affiliate marketing, writing better e-mails would be a very good start. In fact, the formula doesn’t rely on e-mail content alone. It begins with your subject line.

If you think that a good sales copy only begins with your content, then correct this misconception. In the case of e-mails, your copy begins with the subject line. If you can’t break through this barrier to communication, then you can’t progress further in your online promotions.

Why do we say that subject lines can be barriers? Well, if you’re as paranoid as most people are, you’d be wary of subject lines which look like potential threats. Quickly detected as spam, they appear to attack and compromise your account. As a receiver, you never really know whether it’s directed to you or to a million others in the readership.

Once you consider a subject questionable or suspicious, your first impulse would be to classify the email as spam to be trashed and emptied. There goes viral marketing, right down the drain!

For a change, maybe you’d like to put some thought into your subject line. If you’re after a better one, then try the following web writer’s techniques:

Step 1: Take another look at your bulk mails.

Bulk e-mails have become so popular, but they do have their disadvantages. On one hand, the sender wins by saving time on repetitive e-mails and replies. But on the other, you also lose out on a positive and favorable response.

Even when your offer is genuine, you get categorized along with other spammers and scammers. Why? It’s because your subject line sounds and appears like something patterned after an old sales pitch.

Step 2: Give up the same, old lines.

Although a few people still fall for the old sales pitch, more and more online users have toughened up and grown smarter. They’re no longer as susceptible to viral punch lines like, “Make $100,000 a week in a few clicks” or “Satisfaction guaranteed or your money back”. They’ve learned to steer clear of exclamations in all caps which say, “You’ve just won a free prize!” or even “This is not spam!”

Frankly, does anyone even open this type of e-mails anymore? By now, most readers know that you have more to lose than to gain by opening these missives. Thus, a marketer’s legit subscription materials are disregarded and deleted by non-readers who will never become regular subscribers.

All in all, these are missed opportunities which could have been remedied had you rewritten you e-mail subject line!

Step 3: Rewrite your subject line.

The secret’s simple: Make your announcement sound like a news flash. For example, people would respond better to a one-liner like, “BSK teaches customers how to write better complaints”.

Far from killing interest, it’s a killer ad copy which gets people curious. They anticipate that, somewhere in your content, they’re bound to benefit from a new learning.

Step 4: Make it personalized!

Finally, the trouble with many e-mails nowadays is that they feel so impersonal. It’s quite obvious that you’re only part of a bulk of email lists and online directories that they’re automatically sending to via a responder.

To gain back your readers’ trust, you have to approach them in a way that’s more individual and personal. Show some indication that you’re out to improve their lives and not spam their accounts. Get real!