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How to Write Clear, Readable, Effective Sentences that Readers Love!
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How to Write Clear, Readable, Effective Sentences that Readers Love!

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Free eBook: The Lousy Writer's Guide to Writing Sales Letters

WRITING SALES LETTERS FOR CLIENTS Does your sales copy suck? I mean, does it really, really suck so bad that you can barely squeeze out a sale and help your client increase sales of his service or product? If it does, don’t worry – this is why you're here, and you'll be happy to hear that you can fix these problems.

All you have to do is follow the techniques outlined in our free e-book, "The Lousy Writer's Guide to Writing Sales Letters" and your clients' visitors will go from suspicious readers to trusting, eager-to-buy customers at the blink of an eye…

First of all, let’s talk about the extreme importance of good sales copy…

Let’s say a client hires you to sell his $97 product. You create what you think is a decent sales letter and your copy converts his website visitors into buyers at 1%. Let’s also say your sales copy drives 3000 unique visits to your client's website a month, so at 1% you would generate $2910 (minus advertising costs and expenses) for your client.

That’s not bad! But after a while you or your client gets bored with that number and one of you decides you want to double the income. Now there's three ways  you can do that:

1. You can double the price of your client's product from $97 to $194 (this will probably kill your 1% conversion and the overall profits would drop)

2. You could try driving double the traffic to your client's website and see what happens (this is not always easy, as traffic does not come on demand – it can also be a costly choice)

3. Or, you could work on improving your sales copy and increase the conversion rate to 2% (if you have a good product this is a very possible)

That is how powerful good sales copy is. By tweaking and improving your sales letter you can go from 3000 visitors a month with a $97 product converting at 1% for a total of $2910 in sales to 3000 visitors a month with a $97 product converting at 2% for a total of $5820 in sales!

Here’s Just A Small Sample Of What You’ll Learn In "The Lousy Writer's Guide to Writing Sales Letters" Guide:
  • The Basics: everything you need to know about sales letters before you start (this is kind of a warm up before you dive into the real meat of the guide)
  • The Basic elements of the sales letter and why it is important to follow them (once you get these fundamentals into your head, writing sales letters will become easier and easier)
  • The basic parts of a standard sales letter explained (everything from the headline to the PS)
  • How to create attention grabbing headlines that grab your readers by their throat and lead them into your offer (the headline is considered by many to be the most important part of the sales letter)
  • The importance of having a strong first paragraph and why it can make or break your sales letter
  • To guarantee or not to guarantee, that is the question (should you include a guarantee in your sales letter? You will soon find out)
  • A simple 12 step guideline to writing a killer sales letter (just print these 12 steps out and keep them handy when typing up your next sales letter) 
  • Examples of lethal sales letter mistakes that should be avoided at any costs (you’ll want to know these, just so you never make them)
  • Long VS Short (when it comes to writing a good sales letter, bigger is NOT always better)
  • The words you should never use in your sales letter (again, this is something you should know)
  • And much, much more!

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