Marketing expert Janice Jacobs has published a free ebook, entitled, The Lousy Writer's Guide to Writing Persuasively
. Inside, readers learn how to write persuasive promotional copy to convert browsers into buyers and boost company sales.
"Writing persuasively is magical," said Jacobs. "The use of persuasive words has the power to convince readers to take action, whether
it's to order your product, enlist in your services, pick up the phone, or subscribe to your newsletter."
Janice said, "When writing your copy, imagine writing a letter to an old friend. Picture a friend who most closely fits your prospect's profile. What would I say to convince this friend to try my product or service? How would I target my friend's objections and beliefs to help my cause?"
Jacobs has been a freelance marketing expert since 1992. She pulls deep from her treasure chest of experience and enlivens the pages with solid, how-to advice on crafting winning,
profit-pulling copy that persuades readers to take action.The Lousy Writer's Guide to Writing Persuasively
helps both writers and non-writers, either in freelance or staff positions, improve their writing skills as well as understand the psychology of words they use to trigger action in their copy.